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LinkedIn

Why LinkedIn?

LinkedIn is the largest social- and professional-networking platform. LinkedIn allows its registered users to create and maintain a list of professional contacts. The users can then use this list of connections to find out more about second- and third-degree connections to expand their professional relationships. Members can also showcase their work, share their educational background, and get help finding jobs either directly through employers or company profiles.

LinkedIn Customers

In June 2012, LinkedIn had approximately 161 million people from about 200 different countries registered on its professional network. Executives from all of 2011's Fortune 500 companies are part of the LinkedIn network, and many of those companies use LinkedIn's hiring solutions.

About LinkedIn

Founded in 2002 by Jean-Luc Vaillant and Reid Hoffman in Hoffman's living room, the LinkedIn Website went online in 2003. LinkedIn received two Webby awards in 2007 for its social- and professional-networking services. LinkedIn's main concept was to provide access to professionals and allow people to share what is happening in their world, including job opportunities, professional networking, and product introductions. 

The company is held publicly and has more than 150 million people on its network, including the heads of the 500 largest companies in the world. Joining is free of charge, and everyone above the age of 18 is allowed to register. LinkedIn creates revenue through premium subscriptions, hiring solutions, and advertising sales. 

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April 18, 2012
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