Posted by gschwandtner gerhard – 2 years ago
OfflinePhoto of gschwandtner gerhard

Gartner predicts that by 2014, 80% of gamification projects will fail. Bunchball, a gamification vendor fires back saying, "bad gamification works." Should we send a "attaboy" badge to Gartner for having the guts to predict the future in round percentage points, or hit a gong to salute Bunchball's courage to contradict Gartner? What's your experience with gamification?

1 Comment

OfflinePhoto of Mike Kunkle Mike Kunkle said 2 years ago

I'd bet on a large chunk of gamification efforts failing to produce intended results, only because a large percentage of change efforts fall short, in general, because of poor execution.

This isn't a slam on gamification, it's a slam on how poorly we  drive change in organizations (on average).  Just like with sales training, gamification done poorly will produce poor results, compared to expectations or the full potenjtial.

Done well, it will produce great results. No rocket science here, right? 

I'm hoping that the goodness in well-executed gamification will strongly influence training for years to come. And good grief, I don't mean more Jeapordy games (*groan*), but the use of gamification concepts to create interest, and encourage engagement. 

In the end, though, it kind of makes you want to focus on sharpening our execution skills, doesn't it? ;-)  

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