Posted by gschwandtner gerhard – 2 years ago
OfflinePhoto of gschwandtner gerhard

If you have seen this interactive video "Stop Making Noise and Start Making Music by Selling Better in 2013" share your comments (click on the "reply" button below), or tweet #salesopchat

Stop making noise.JPG


OfflinePhoto of Steve Barry Steve Barry said 2 years ago

For me the points that stood out were: can B2B learn from B2C . At Hubspot's conference last year, their CEO Brian Halligan talked a lot about learning from, and having our websites recognize the viewer and provide them with the appropriate content.  I think that's a part of the approach as well. 

The trust triangle is interesting, as well.  A big debate/discussion right now is how senior sales people need to lead with provocative ideas about how to improve a prospects business, but can you do that without a relationship and with trust.  The emotional aspect of trust, and needing to obtain that emotional aspect first, is an interesting angle I hadn't thought of yet.


OfflinePhoto of Todd McCormick Todd McCormick said 2 years ago

Great conversation gentlemen.  We need more leaders looking at this partnership between sales and marketing like the two of you.  Very refreshing and spot on.


Would you like to comment?

You must be a member. Sign In if you are already a member.