If you have seen this interactive video "Stop Making Noise and Start Making Music by Selling Better in 2013" share your comments (click on the "reply" button below), or tweet #salesopchat
For me the points that stood out were: can B2B learn from B2C . At Hubspot's conference last year, their CEO Brian Halligan talked a lot about learning from Amazon.com, and having our websites recognize the viewer and provide them with the appropriate content. I think that's a part of the approach as well.
The trust triangle is interesting, as well. A big debate/discussion right now is how senior sales people need to lead with provocative ideas about how to improve a prospects business, but can you do that without a relationship and with trust. The emotional aspect of trust, and needing to obtain that emotional aspect first, is an interesting angle I hadn't thought of yet.
Great conversation gentlemen. We need more leaders looking at this partnership between sales and marketing like the two of you. Very refreshing and spot on.
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